Hi 👋

My name is Arttu Huhtiniemi. For 20+ years I’ve led product and growth at European B2B SaaS companies—including Miradore, Ekahau, Nets, and Mobicus. I also advise companies on product strategy, growth, and data/AI.

I write this blog for founders, product leaders, and growth teams operating in European B2B SaaS. The angle I bring: I’ve shipped here. Most product and growth writing aimed at this market is the American playbook in translation. This is what I’ve learned from running the actual machine.

What you’ll find here

The European B2B SaaS market

The patterns, constraints, and strategies that work in this market specifically.

Example: The state of Euro SaaS

Product-led growth in practice

What actually moves conversion, retention, and expansion — including the expensive mistakes worth not making.

Example: A Lovable onboarding

Product leadership

Building a product strategy, organizing for growth, hiring and coaching product teams, and running discovery-and-delivery without the theater. Anchored in the Product Operating Model.

Subscribe if that’s useful. I’d rather write less and say something than ship for the sake of cadence.